Branding, visual identity, art direction, motion graphics design, 2018
Designed in collaboration with Andrew McClure
Idea,
Development
Using a grid system that works seamlessly across all digital formats, I developed a strong visual identity for MTV’s online platforms together with a design partner.
Flexible enough to be adapted for social trends, and simple enough so content remains the focus, it aligns everything with a distinctive MTV look and feel.
Flexible enough to be adapted for social trends, and simple enough so content remains the focus, it aligns everything with a distinctive MTV look and feel.