Branding, visual identity, motion graphics design, 2018
![](https://freight.cargo.site/t/original/i/4b60cf9d9395e4512c6e59bb1c3f90b4377b45a1b334cdab35c4341c16480bb7/16-9-Grid1.jpg)
![](https://freight.cargo.site/t/original/i/d835719387d0e65393d4cb4f8c0441faa679bbca1bdf8032ce4ca26f2866170c/1x1_Grid.jpg)
![](https://freight.cargo.site/t/original/i/c0d319453254f1ef16e64a854e286d435d7c1690159cc7f2c7ca14678b911187/9x16_Grid.jpg)
![](https://freight.cargo.site/t/original/i/69db5033e471289280d1510bea42b5d5d9b33f41634cefd87d2fdf1dd4c9ea81/gigi.gif)
![](https://freight.cargo.site/t/original/i/c27989e28acdabed0483348d543728916fa71d143ddb49475ad31099f6fea8e3/Title_02-0-00-01-13.jpg)
![](https://freight.cargo.site/t/original/i/9e03061b45cb2e347ecb19a4c5ab1a0a7b4c25ea2acc230fa1456fd861b5d1a4/Credit-16-9-Right-0-00-02-07.jpg)
![](https://freight.cargo.site/t/original/i/a281d6673436c4c59ce9fd4f6c8cd0d5740603813bf77750978ae4b4e4686a07/Tweet_02.jpg)
![](https://freight.cargo.site/t/original/i/936df8f52d55fdc352d648c75cb26687b7aeaedc55b6709c5f71d3150221f9bf/Transition-4-9-16-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/91fa940fcc2ff456a38a8ba7501fc3c939eb72dac8e609408e34e0fbba18bed2/Transition-4-9-16-0-00-00-04.jpg)
![](https://freight.cargo.site/t/original/i/7ee204442893c9acbd7276ddc7294d9ebd39a60ba5a2246e95a681ac90c35924/Transition-4-9-16_00008.jpg)
![](https://freight.cargo.site/t/original/i/84a0d8dbf840f7eac258ba56a95792050bc0f3689cc9a5c61fb7b40e8b15e9c3/Transition-4-9-16_00017.jpg)
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![](https://freight.cargo.site/t/original/i/291db7b106f9baec831816784a1fd70c0fad71cb618cb8914b458ed19131b02a/Transition-4-9-16_00024.jpg)
![](https://freight.cargo.site/t/original/i/6592b3ecc2bc7fdd140a0453e74539e024b3b8fd508b5f308ea140fbc0cd62c6/Credit-16-9-0-00-02-07_2.jpg)
![](https://freight.cargo.site/t/original/i/00d18ad9bece79b9336ce4af75b30689b973c2ffe0487208ed9d8ceb1a8f9fa4/QC_02-0-00-01-25.jpg)
![](https://freight.cargo.site/t/original/i/4277e34859ccfc436332dcbbb51d441999ccf22cbbf2b334738e7eb04d4ad734/nametag.jpg)
![](https://freight.cargo.site/t/original/i/14d38fa74d7ab14c8b953807a3f93d2c1ddbdbf8daa918c87a046dc0125a937a/Transition-1-1-1_1.gif)
![](https://freight.cargo.site/t/original/i/bad4ec1ab68f3a0a9ae4ce045c606d8e468bd52b6618a53addb8d2e6ac48917d/Transition-2-1-1_1.gif)
![](https://freight.cargo.site/t/original/i/8f682c040df6158334935cf44d9e5dcf1411ae2f9672d7aa381bcc217f8ec978/Transition-3-1-1_1.gif)
![](https://freight.cargo.site/t/original/i/0fa6c4016b2a82b49ffa3224ad1040130d786d17bffd3b8f0d6e0e93b3fdc044/Question-Card-1-1-0-00-01-18.jpg)
![](https://freight.cargo.site/t/original/i/50ec4580add897dbd1276d69bbad7889405711cea8e998cd8aeb31ecdee7c7f1/Title-Card-1-1-0-00-01-01.jpg)
![](https://freight.cargo.site/t/original/i/d8d96bebe11fbcc8e1965f2911d446c51a30aa04c58816fe0f7a9a6630837b71/Credit-1-1-0-00-03-03.jpg)
![](https://freight.cargo.site/t/original/i/31e2b55ac0e425f91667e379d5d26426a6a2291bc8c4e4201983b71fe4caf612/Endboard-4-16-9_1.gif)
![](https://freight.cargo.site/t/original/i/46a68d6aa9c3dde5f39929eee12dc1313fd8432bfc6712ef78ed81ab1b13abab/Endboard-3-16-9-0-00-02-09.jpg)
![](https://freight.cargo.site/t/original/i/c65becac4e0ba24026f57af23ee3681405128dcefda1a338ed45b4992beb76c1/Endboards-1-1-0-00-02-16.jpg)
![](https://freight.cargo.site/t/original/i/5985abc577541cde7c444a2c273750b1533e093d09ceff716980040b449cfd16/Endboard-2-9-16-0-00-01-21.jpg)
Designed in collaboration with Andrew McClure
Idea,
Development
Using a grid system that works seamlessly across all digital formats, I developed a strong visual identity for MTV’s online platforms together with a design partner.
Flexible enough to be adapted for social trends, and simple enough so content remains the focus, it aligns everything with a distinctive MTV look and feel.
Flexible enough to be adapted for social trends, and simple enough so content remains the focus, it aligns everything with a distinctive MTV look and feel.